Senior Executive with more than 20yrs experience in financial services and lending strategy, marketing, customer experience and insights, working in multicultural businesses in Italy, South Europe and US, Management team member with roles in finance (head of financial planning and analysis, controller, cfo), strategic and operating marketing (head of positioning and go to market strategy, product line launch and management, customer insights, offer design, pricing, multichannel strategy), sales (head of direct and indirect network including back-office), business development (responsible for identifying, negotiating and managing commercial partnerships including profit share agreements). Responsible for the customer strategy of 30mil consumers, looking after listening (nps, voc, online panel), analysis (segmentation, profiling, targeting), disegn, planning, esecution and monitoring of multichannel campaigns. Significant experience in new business start up and P&L management, including set up/restructuring of business functions. Good communication and influencing skills; used to lead complex projects; result oriented mindset. In addition certified CPA and "In the Boardroom"; member of the expert lists for board members of AFAM (Italian Education Ministery); founder and President of PWN Rome (www.pwnglobal.net/rome) and servicing as board member in private and public organisations.