Profilo Linkedin

Carolina Gianardi

Senior executive; board member; business angel; innovation and digital expert

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Presentazione

Senior Executive with more than 25yrs experience in financial services, logistic and ecommerce, innovation, customer experience and insights, working in multicultural businesses in Italy, South Europe and US, Management team member with roles in finance (head of financial planning and analysis, controller, cfo), strategic and operating marketing (head of positioning and go to market strategy, product line launch and management, customer insights, offer design, pricing, multichannel strategy), sales (head of direct and indirect network including back-office), business development (responsible for identifying, negotiating and managing commercial partnerships including profit share agreements). Responsible for the customer strategy of 30mil consumers, looking after listening (nps, voc, online panel), analysis (segmentation, profiling, targeting), disegn, planning, esecution and monitoring of multichannel campaigns. Last 3 years focused on innovation and digital transformation projects.