Elena
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Elena Bianchini

Director of Digital Product

#Digital

Presentazione

Elena Bianchini is an experienced product management professional, diversity and inclusion evangelist, and "pro-bono" consultant. She believes the key to creating great products is to refer back to the customers. Currently Head of Customer Conversion at Zalando in Berlin. Former Director of Checkout and Customer Products in lastminute.com, Elena launched the SelfService and App, allowing the company to increase post-sale revenues. Before lastminute.com, Elena was a Head of Product at Vodafone, covering a wide range of Customer segments from Consumer to Large Corporates both for Vodafone Italy and the Group. She is a mentor for the European Women on Board Organisation. She's now part of the GirlsRestart association, helping women-led companies to reshape their business strategy to face the Pandemic challenges. Elena has a Masters's degree in Information Engineering and Management from Politecnico di Milano. She's a proud mum of 2, fashion blogger for women over 40 (over 10K followers)

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