Giovanna Marena
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Giovanna Marena

Founder and Managing Partner GRUPPO GSO -DigitYou



Expert in marketing and new business with over twenty years of solid experience in consumer goods .Consolidated knowledge of all the tools of classical marketing -related product such as presentation and packaging , distribution and shelf positioning , pricing strategies , promotional activities and advertising.Skilled on the most advanced marketing practices linked to the presence of digital brands / products through websites , mobile applications , digital advertising campaigns and online, as well as marketing tools aimed at presence and effective use of social networks. In the last years she become an expert of how the digital is influencing organization and people. She founded KDigital first and now DigitYou within GSO GROUP with the aim of helping companies in finding and developing digital people and adapting their process and organizations. Focus not only on FMCG but also on INDUSTRIAL sector