Marketing & Comunication Expert
Marketing professional with over 20 years of international experience in FMCG (Cosmetics in L’Oréal and Food in Barilla Group, in Germany, France, Italy). Growth mindset and strong strategy focus that has lead to a significant track record of Brand Repositionings and of successfully developed and launched Product Innovation / Renovation. Proven ability to develop powerful Communication campaigns and in executing them flawlessly with measurable results. Ability to manage brands & products with their full marketing mix also in tough market conditions. Has recently developped innovative omnichannel projects (i.e. D-2-C Personalization Platform) and has significant experience in building Sustainability into Brand Equity and in transforming Sustainability projects into VALUE for the business. Experienced in leading marketing and multi-functional teams with a strong passion for people development and wellbeing.