I believe that innovation has the power to revolutionize people's lives, which is why I have chosen to work in industries where technology and digital solutions can strongly support and meet people's essential needs. From February 2020 to April 2023, I led the new Digital Health Business Unit at Italiaonline SPA, with the purpose of facilitating access to healthcare through a digital marketplace that connects individuals with hospitals. Prior to that, I co-founded and managed a start-up in the mobility industry, applying the car-pooling model to short-distance transfers. Our goal was to simplify urban transportation and reduce traffic congestion. During the period of tremendous growth in mobile phone usage, particularly from 2000 to 2013, I held various marketing roles at Vodafone Italy. I possess strong skills in implementing digital business models and have a deep commitment to achieving customer satisfaction and happiness.