Ulrika Wikström
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Ulrika Wikström

General Manager Lancôme Italy



I'm an experienced General Manager with 20+ years in International Business Development & Marketing in Luxury & Beauty. I enjoy leading diversified teams by sharing a Vision. My experience in Management, Marketing Strategy, Luxury Goods and Beauty stem from a focus on Consumer Centric Thinking, Brand Building, Innovation & Digital. My approach to business combine an analytical and data driven way of working with a natural out-of-the-box thinking. My curiosity and outgoing approach have enabled me to create a good local and international network that spans outside my core business area. I strongly believe Diversity, Positive Management & Sustainability brings an advantage doing business.